Best Practices | Influencer Marketing Platform

4 People Who Can Help You Build Your Brand For Free

We are now navigating the challenges of rising costs, supply chains, and price pressure even worse than the pandemic. And it’s affecting the way...

Want Wildly Successful Facebooks Ads Campaigns? Do This First

Are you feeling the burn of Facebook advertising issues? Algorithm and policy changes mess up your campaign performance every 2 months or so. If the algorithm changes the next day, your winning campaign’s ROI will...

Activating influencers across the customer journey - Overview

People on social media are driven by their passions and interests. They follow other people and pages with whom they share a...

Activating influencers across the customer journey - Consideration

So, you’ve launched a successful awareness campaign with the right influencers but now you want to push people further down the tunnel. A consideration campaign will...

Activating influencers across the customer journey - Conversion

The social landscape is changing and shifting towards a conversion-driven model...

Activating influencers across the customer journey - Awareness

The marketing funnel. The path that defines every marketing campaign, and takes the customer from awareness to consideration then conversion. This is the foundation of every marketing strategy, including influencer marketing. It’s...

Moving away from cash-only compensation to better reciprocity

The essence of influencer marketing lies in the human element where authenticity, passion, and relatability are brought to the table. Yet...

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