Exploring the target tribes
You are now ready to dive deeper into your target tribes by identifying the influencers your potential customers view and engage with. You do that by inputting the desired audience demographics and their interest.
You can target audiences who share similar interests across multiple countries or regions. You can do that by selecting more than one country or region from the list of available geographies.
If you are targeting to work with a specific influencer that you know, you can dive deeper into their profiles by using the search functionality.
If you are targeting to work with an employee, a talent that you are looking to build, or anyone who is not being tracked by Createvo, you can invite them to download the Createvo mobile app and follow the signup process if the account has 3k followers and above or through our support team.
Laying the groundwork
1. developing the influence premise
It is the premise that connects the brand promise with the desires and aspirations of the audience.
2. identifying the target tribes
Defining your objectives
Your choice of influencers and the content you want to co-create with them should be dependent upon the objectives you set for your campaign/program and the role of each influencer content in your customer journey. Below are some of the objectives commonly sought among brands, depending on the part of the funnel that needs to be populated:
1. Raising awareness on a brand, product, new features or a social issue
2. Creating a conversation around a desired topic
3. Generating the intent to purchase your product
4. Catering for the intent of consumers looking for a product similar to yours.
Brands that are digitally-enabled to sell across digital channels might want to consider deploying an always-on approach to influence marketing where content is constantly created with influencers to meet all of the above objectives in tandem, in order to generate a healthy funnel that converts customers on an ongoing basis.